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Armistice Centenary Branding

To recognise the significance of the Armistice Centenary this Remembrance Day, the Armistice Communications Working Group has developed a unified visual symbol that can be used to promote commemorative activities on or around 11 November 2018.

Logo

The logo will act as the identifying symbol for this important occasion for our nation, an event that signifies the end of the most important period of commemoration in Australia’s history, the Centenary of Anzac 2014–18.

Local councils, ex-service organisations, veteran support groups and community organisations are encourage to use the branding for any non-commercial or non-profit purposes that acknowledge and commemorate Remembrance Day and the Centenary of the First World War Armistice.

Non-commercial, not-for-profit and commercial organisations may also be permitted to use the graphic device, under certain conditions.

Branding Guidelines

Guidelines have been developed for the Armistice branding to ensure consistent and recognisable promotion of Armistice Centenary events, initiatives and activities.

The logo features a red poppy, the words Armistice 1918–2018 and the subline text of Australia Remembers or an approved variation, such as Tasmania Remembers, Circular Head Council Remembers or Tennis Tasmania Remembers.

The logo is available in a variety of styles, colours and file formats to suit most online and offline media and applications. Use of the logo is governed by branding guidelines.

Local Councils

Local councils are permitted to use the device to acknowledge the Armistice Centenary, and may customise the subline text to directly reference their region, for example Sorell Remembers. Local councils in Tasmania who do not wish to customise the subline should use the Tasmania Remembers version.

You can download the:

Ex-service organisations and veteran support organisations

Ex-service organisations (ESOs), including RSL Sub-Branches, and veteran support organisations (VSOs) are permitted to use the device to acknowledge the Armistice Centenary. These organisations may use the logo with Tasmania Remembers.

Non-commercial and not-for-profit organisations

In Tasmania, non-commercial and not-for-profit organisations may be permitted to use the logo and should contact the Department of Communities Tasmania via centenaryofanzac@communities.tas.gov.au or 03 6232 7093.

Commercial organisations

Commercial organisations may be permitted to use the logo in co-branding arrangement to acknowledge and commemorate Remembrance Day and the Armistice Centenary. These organisations need to contact the Commonwealth Department of Veterans’ Affairs to discuss communications@dva.gov.au.

You can also view requirements in the Guidelines. (PDF, 290.26KB)